Be Kind, Skip This
Our dear friend Alan at Burbanked left us with a noggin full of questions in this article about the upcoming feature film Be Kind Rewind. This pus-covered intestinal fluke stars Jack Black and Mos Def as video store owners who lose their inventory of movies, and, in a pinch, decide to recreate the films themselves.
Check out the trailer first:
[youtube]http://youtube.com/watch?v=J7C8nHAAs70[/youtube]
As Alan aptly opined, the trailer and concept ask us - even dare us - to ignore the following rational musings:
1. It’s possible and feasible for a mom-and-pop video store - that apparently only rents VHS tapes - could somehow still exist, or
2. DVDs were never invented, or
3. The movie takes place in 1985 which it doesn’t because the pair are shown recreating Rush Hour 2 (2001), and
4. That even a single one of their customers could possibly, believably and reasonably watch a 20-minute junior-high-school-level remake of Ghostbusters and react that it was “pretty good” and
5. That we’re not completely bored with Jack Black playing that Jack Black character.
To Alan’s list, I would add the following:
6. That it is actually LESS expensive and time consuming to recreate the films, rather than simply buy them.
I mean, seriously … this film is made by filmmakers who have a (passable) knowledge of the filmmaking process. It takes a lot of effort, time, and money to make even a three minute short. How dumb is this concept??
I cannot believe that this film is not some YouTuber’s cinematic handjob, rather than a studio project. This actually got greenlit and found financing, bankable stars, and distribution in Hollywood??
The only explanation for this travesty must be that the studio executives love to toot their own horn. Movies like The Player- films that explore and regurgitate the experiences and products of Hollywood - get greenlit and decorated at Oscar time because Hollywood, as we all know, loves to look at its reflection in the mirror.
But this is an amazing new low in masturbatory narcissism.
Thanks Burbanked!
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Wow, that was dumb. I can’t wait for the sequel. The one were Will Ferrell and Chris Tucker recreate Jack Black and Mos Def recreating movies.
Man, there’s some good stuff coming out.