Many companies have spent the last couple of years desperately trying to invent ways to use the brushfire powers of viral marketing to sell products through the internet. Most of the time web users sniff out these attempts before they ever go viral, thwarting their expensive marketing efforts.
But Juicy Fruit has come up with an idea just crazy enough to work. They realized that anything unicorn-related gets attention online, so they recruited a unicorn puppet to lip-sync to romance ballads. Simply titled Serenading Unicorn, the ads are a partnership between Juicy Fruit and the Jim Henson Workshop. You can see the money and skill dripping off the frame thanks to the very high production values and expensive pop songs. While I’m still a bit confused as to how this sells sticks of gum, it sure is mesmerizing.








